Marketing

This concentration is for those who want a broad exposure to the fundamentals of marketing. The concentration prepares practitioners and managers through exposure to the many facets of marketing: development, advertising, distribution, sales or products and services. Students will gain an understanding of research, planning, analysis, communication, business relations, and decision-making techniques, and applications are presented. Problems, issues, and alternative solutions involving product strategy, pricing, distribution, promotion, and marketing research will be discussed, both from a national and international perspective. In general, marketing principles will be applied to multinational and international business practices. Retailing and management of the marking function will also be studied.