Event Promotion Guidelines
How to Promote Your Campus Event
HPU hosts a wide range of internal events—from lectures and workshops to community gatherings and student activities. To help ensure timely, consistent promotion (and to keep things moving quickly), we’ve shifted to a more self‑service model for internally facing platforms.
Below is a simple guide to the primary channels available to HPU faculty & staff, along with what’s needed for each.
Social Media
- We publish a campus events roundup every Tuesday on our main Instagram and Facebook feeds, if there’s a critical mass of events to share.
- Deadline is Wednesday 5 p.m. for the following Tuesday’s post.
- To be included, submit your request and your square image (minimum 1200 × 1200 pixels, png or jpg) below.
ʻOhana Newsletter
- Your event can be included in the weekly ʻOhana email newsletter, which goes to faculty, staff, and students on Tuesday afternoons.
- Deadline is Wednesday 5 p.m. for the following Tuesday’s email blast.
- To be included, send a short blurb (2–3 sentences) below.
Digital Monitors
- Campus-wide digital monitors require a horizontal graphic (1920 × 1080 pixels, either a jpg, png, or PDF).
- For the best impact, keep copy brief (~20 words) and add a QR code to link to more details. Content that is “evergreen” will be scheduled for a 6-week run before it is rotated out.
- Submit your graphic below.
Faculty and staff can further promote their events via:
HPU.edu Events Calendar
- Post your event directly to the HPU.edu events calendar. If you have Cascade access, you can post to the calendar!
- For step-by-step instructions on posting a calendar event, watch this Loom video.
- If you need access, email help@hpu.edu.
Piliana
- Departments can post events directly to Piliana using their existing access.
- This is a great channel for reaching students where they already are.
- If you need access, submit this form.
Sharky's Swells
- Submit your event for possible inclusion in the weekly student events email via this form.
- The Office of Student Engagement reserves the final judgment for which events to feature in each issue.
- Deadline to submit is noon on the Wednesday prior to the Friday 5 p.m. email blast.
A Note on Marketing Support
For most internal events, the options above should provide strong visibility across campus. Marketing & Communications may provide additional support (including flyers/posters) for select flagship events, such as:
- HPU Talks
- Research on Tap
- Major institution-wide initiatives
If you believe your event falls into this category, feel free to reach out early (at least 6 weeks prior to the event) so we can discuss what support may be available. Send details to marcomm@hpu.edu.
If you have questions or aren’t sure which channels make the most sense for your event, we’re always happy to point you in the right direction.