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HPU Business Dean Co-Authors Article on Opportunities in the New Service Marketplace

HPU Dean of the College of Business Mark Rosenbaum

HPU Dean of the College of Business Mark Rosenbaum, Ph.D., has co-authored an article in the Journal of Services Marketing entitled Editorial: Research priorities in the new service marketplace. The article offers ten research priorities for service researchers. These research priorities are supply chain and staffing shortages; sustainable services, older consumers embrace digital technologies; digital financial services; consumer pursuit of personal and spiritual awareness; participating in virtual communities, networks and worlds; affinity for peer-to-peer commerce; transformative places; seeking self-love services, and social distance concerns.

“This editorial sets the research priorities for not only Journal of Services Marketing authors, but also, for the service discipline in general,” said Rosenbaum. “Too often, academicians, including doctoral students, lack an understanding of which topics to pursue and how to work on investigations that are timely, relevant, and, most importantly, interesting. My colleagues and I address this issue by providing research guidance on ten key topics that warrant empirical and humanistic investigations in the services marketing domain for at least the next two to three years.”  

Rosenbaum serves as co-editor of the Journal of Services Marketing, an associate editor for the Journal of Business Research and the Service Industries Journal, and an editorial board member of several services and travel related journals. He notes that, “if it's interesting, then it's in the Journal of Services Marketing.”

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