HPU Assistant Professor of Information Systems Ghazwan Hassna, Ph.D., recently authored a research article in the journal Perspectives: Policy and Practice in Higher Education entitled Big Data and Analytics to transform higher education: a value chain perspective.
“BD&A can help institutions of higher education to thoroughly examine their newly emerging challenges, explore and identify new ways to address them, and predict future paths for growth and success,” said Hassna. “However, since BD&A is still an emerging phenomenon in higher education, there is limited knowledge about its transformative potential in creating value and gaining a competitive advantage.”
To bridge this gap, Hassna demonstrates how early adopters utilized the potential of BG&A to transform several primary value-creating activities along the high education value chain. The article demonstrates (with evidence collected from real-life examples) how BD&A can improve admission, teaching, marketing and sales, student advising, and alumni relationship management. The article also highlights the concerns associated with utilizing BD&A in higher education and calls for action to be taken by the higher education community to define ethical practices and responsible uses for BD&A in higher education.
While contributing to the academic literature on BD&A in higher education, Hassna’s work provides insightful implications for higher education leaders, administrators, and senior managers who are involved in setting the strategic directions of their institutions.
Hassna serves currently as the program chair of business analytics and information security at the HPU College of Business, and as the chair of the faculty senate and assembly at the university. He earned his Ph.D. in information systems from the College of Business of City University of Hong Kong, and he received his M.Sc. in management and information systems from the University of Manchester. Prior to joining academia, Hassna had more than 10 years of experience in formulating, planning, and managing large scale IT-enabled change initiatives. He worked in different geographies and for/with top international organizations and governmental agencies. Hassna is currently interested in the research areas of Big Data and Artificial Intelligence strategies and applications, blockchain strategies and applications, digital transformation, crowdfunding and internet finance, and smart governments.
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