Hawaii Pacific University Mascot, Hawaii Pacific University Logo
At the mall

Visual Language

University Logo

HPU Logo


The Hawai‘i Pacific University LOGO SIGNATURE is collectively defined as the sum of its two parts: the LOGO MARK and the LOGO TYPE. The Hawai‘i Pacific University identity reflects the values of the University’s dedication to excellence in education and its standing as one of the most globally diverse educational institutions in the United States. Inspired by the meaning “Kōīau Pono Ka ‘Ike,” or “Knowledge Is within the Flowing Currents,” the logo visually represents faculty and students in the two diamond figures in the center of the logo. The HPU values of aloha, pono and kuleana are represented as three horizontal lines evenly spaced across the logo as equally important values running throughout the institution and imparting knowledge and enlightenment. Our location in the Nu‘uanu valley is shown as the flowing vertical lines representing the ‘auwai or waters of the valley: Waipuilani, Alekoki, and Waikahalulu. The confluence of water, of energy, and of flow that we have here are at the bottom of the valley provides all that is good from the land—grounding us firmly in Hawai‘i.

University Logo Variations

Logo Signature
The University logo’s primary format

HPU Logo

Download: Large Medium

HPU Logo

Download: Large Medium

Word Mark
Used when horizontal space is limited

HPU Logo

Download: Large Medium

HPU Logo

Download: Large Medium


University Seal

The University Seal
The seal is used for administrative purposes only – such as diplomas and certificates.

HPU Seal



Athletics logo

Inspired by the impact of the Pacific on our culture and lifestyle and by the traditional Hawaiian ‘aumakua (family god), the shark symbolizes HPU’s focus and purpose, strength and balance. The Athletics Logo demonstrates the university’s sense of Hawai‘i pride and its place in the Pacific.

HPU Sharks

Color Palette

We possess a unique and comprehensive collection of colors for visually expressing our brand. This chart provides a complete list of approved primary and secondary colors, along with each color’s specific numeric values.

  • Print colors (process/CMYK and Pantone/PMS)
  • On-screen color modes (RGB and Hexidecimal)

For Adobe Swatch Exchange files containing numeric values in CMYK, PMS, and RGB, please contact marcomm@hpu.edu.

HPU Teal Blue

PMS 7468
C:100 M:24 Y:0 K:40
R:0 G:115 B:152

HPU Lt Teal Blue

PMS 7458
C:44 M:11 Y:0 K:21
R:113 G:178 B:201

HPU Blue-Gray

PMS 54-5
C:44 M:17 Y:0 K:45
R:78 G:116 B:139

HPU Deep Ocean Blue

C:59 M:38 Y:0 K:27
R:76 G:116 B:186

HPU Dark Blue

C:76 M:47 Y:0 K:69
R:19 G:42 B:79

HPU Warm Sun

PMS 123
C:0 M:17 Y:99 K:0
R:254 G:212 B:2

HPU New Leaf Green

C:5 M:0 Y:70 K:14
R:209 G:220 B:66

HPU Sunset

PMS P 20-8
C:0 M:40 Y:88 K:3
R:247 G:148 B:29



Our typography is how we visualize the University’s voice. Consistent use is absolutely critical in creating, maintaining, and expanding our brand’s impact, relevance, and reach.

Proxima Nova ExampleChaparral Pro Example