Brand Architecture
The very essence of who we are.
Brand Foundation
Location, Location, Location:
City, state, state of mind, and study abroad
Diversity:
Power of diverse backgrounds and viewpoints
Community:
Strength and service to our community
Enduring Hawaiian Values:
Pono, Kuleana, Aloha
Brand Tone
Words use to describe us.
Modern Hawaii: Contemporary, hip, engaging
Authentic: Thoughtful, honest, deliberate
Personal: Intimate, informal, friendly
Vibrant: Inspiring, enthusiastic, proactive
Global: Inclusive, welcoming, open-minded
Adventuresome: Hands-on, enterprising, confidant
Brand Pillars
These are the things that embody who we are.
Excel
What HPU does differently, better.
Serve as an international hub, a nexus of East and West, urban and rural, of experiences, cultures, ideas, and industries.
Engage
What connects people to HPU.
An enthusiastic approach to community and to an intimate, personalized education that unites diverse peoples from around the world.
Endure
What HPU believes in.
A Hawaiian way of life, and of learning expressed through the traditional values of the Islands and of ’ohana.
Positioning Statement
Knowledge is more easily grasped when you receive a hands-on education.
It brings new perspectives and viewpoints that are uniquely yours into focus.
At Hawai‘i Pacific University, a deliberately intimate learning environment, including classroom study and experiential learning, empowers you to get up-close and personal with the subjects you’re passionate about. Along with the sort of unmatched diversity that only exists at the intersection of East and West, of urban campus and island paradise, you’ll graduate more highly educated and both market- and world-ready. Because you’ve seen for yourself, and you can think for yourself. You’ve gained first-hand the personal insights and the professional experiences you need to enjoy a successful career and to live the extraordinary life you want.