Mass Communication Major Honored As Most Promising Multicultural Student

Mass Communication Major Honored As Most Promising Multicultural Student

Hawaii Pacific University's Mass Communication student Mariah Castro was recognized on February 14, 2018, at the Building Bridges for Our Future Luncheon at The Roosevelt Hotel in New York City. Castro, along with 49 other students from around the United States, was honored as a Most Promising Multicultural Student (MPMS).

The MPMS Program was four days long and included industry immersions, workshops, and speeches about diversity and inclusion in the advertising industry. MPMS allowed recruiters to view students who reflect not only diversity but also view how they are able to contribute to the advertising community through their efforts with their university and community.

"This event has opened my eyes about advertising in a large city compared to Honolulu," said Castro. "I think one of the challenging parts of this program was the recruitment expo and having to say all the things you would say on a job application on the spot and in person. Although this was challenging, it was also a good experience for me to learn more about different agencies in New York." 

MPMS participants are selected based on the following criteria: academic standing, demonstrated interest in the ad industry (e.g. work experience, academic pursuits or extracurricular activities and essay development), leadership potential, and character indicators such as community and organizational service. Students must have a recommendation from an AAF affiliated college chapter faculty advisor and be an active member of their college chapter. The AAF affiliated college chapter at Hawaii Pacific University is Akamai Advertising, a registered student organization.

The MPMS program invites a variety of agencies that have offices in New York around the United States including Weiden + Kennedy, Publicis Groupe, Omnicom Groupe, FCB and more.

"This experience has not only given me knowledge that I can use throughout my advertising career, but it has also helped me build a network of professionals who have the same passion for advertising as me," claims Castro.