HPU Senior Is One of the American Advertising Federation's 2018 Most Promising Multicultural Students

Most Promising Multicultural Student-2018

The 2018 American Advertising Federation (AAF) Most Promising Multicultural Students (MPMS) Judges Committee met to review the applications of over 115 highly accomplished students from across the country. Hawai‘i Pacific University senior and Mass Communication major Mariah Castro is one of the top 50 students chosen for the MPMS class of 2018. The MPMS Program is part of an initiative to promote diversity and inclusion within the advertising industry.

Selection for the MPMPS Program is based upon academic standing, demonstrated interest in the advertising industry, leadership potential, and character indicators such as community or organizational service. The panel of judges included representation from the nation’s major advertising agencies including BBDO, FCB Health, fluent360, Leo Burnett, LMO Advertising, Octagon, Ogilvy Washington and True[X]. 

“Our judges were blown away by the talent pool, making the final selection quite difficult,” claims Kai Jones Weidie, Director, Mosaic Center & Education Services, American Advertising Federation.

The AAF's Most Promising Multicultural Students program connects the advertising industry with the nation’s top multicultural college seniors. This premier event provides opportunities to recruit fresh talent to further prepare the advertising industry’s best young prospects. The program not only honors the students, but also enhances their knowledge and understanding of the advertising industry by offering industry immersion opportunities with advertising professionals, marketing and media professionals.

Castro will participate in a four-day industry immersion program that includes professional development workshops, agency visits and a recruiter’s expo. The resumes of MPMS students will be shared with all the Most Promising sponsors after the conclusion of the program. Many MPMS graduates leave the program with internship and job offers.

“I’m really excited for this opportunity and I am so grateful to represent HPU and Hawai‘i for the sixth year in a row,” said Castro. “Go sharks!”

The 2018 Class of Most Promising Multicultural Students will be honored at the Building Bridges for Our Future Awards Luncheon during the MPMS program, which will be held in New York City, February 12-15, 2018.


Pictured: HPU Mass Communication major Mariah Castro is one of American Advertising Federation’s 2018 Most Promising Multicultural Students. She will attend an advertising industry immersion in New York City, February 12-15, 2018.