CBA Faculty

Smith, Penny Pence Ph.D.

Penny Smith Associate Professor of Marketing
College of Business
Pioneer Plaza
900 Fort Street, Suite 600
Honolulu, HI 96813
Department of Management and Marketing
Message: (808) 544-1175
Fax: (808) 566-2403
Online Instructor


Ph.D., University of North Carolina at Chapel Hill, Mass Communication Research

M.A., The Annenberg School at the Universitiy of Southern California,

Communication Management


B.A., University of Washington, Seattle, Radio-TV Communication


Penny Pence Smith, Ph.D., is associate professor of marketing in the College of Business Administration at Hawaii Pacific University. She brings five decades of professional experience in marketing andmarketing communications to her position. Prior to joining HPU in 2005, Dr. Smith was the founder and President of Medical Marketing Management, a consulting firm in the southeastern US, specializing in public health, healthcare and public service marketing, social marketing and management. Previously she was an executive in public relations and marketing consulting firms, as well as associated with J. Walter Thompson Company in Los Angeles and BBDO/TFB in the Silicon Valley. In her earlier career she was a newspaper correspondent and bureau manager for the New York Times Special Features Syndicate and a westcoast editor for Warner Communication entertainment publications.

Dr. Smith holds a Ph.D. in Mass Communication Research from the University of North Carolina at Chapel Hill, a Master's Degree in Communication Management from the Annenberg School at the University of Southern California and a BA in Communication from the University of Washington.  At HPU she has been a Department Chair, a Program Chair and Chair of the Communication Department and College of Business Faculty assemblies. She has held previous faculty positions at the University of North Carolina at Chapel Hill and Los Angeles Pierce College.