The seven delegates at the seminar (right with leis), with Dr. Rodney Romig, dean of the College of Business Administration (front row, second from left), Dr. Joseph Patoskie (second row, left), Dr. Warren Wee, associate dean of the College of Business Administration (third row, center), and Wendy Lam, director of Travel Industry Management (second row, right).

Seven executives from renowned hotels in China took part in a daylong educational seminar at Hawaii Pacific University in June 2004 to learn techniques to help strengthen their marketing and sales efforts.

HPU marketing professor Dr. Joseph Patoskie led the in-class sales and marketing seminar tailored specifically for the visitors' needs. They were lectured on different target-marketing methodologies and received tips on how to track market performance for their hotels. Dr. Jerome Agrusa, professor travel industry management, spoke to the visitors on human resource management using a systems approach that examines the many interdependences affecting personnel decision making.

The seminar was made possible through a partnership between the University; the State Department of Business, Economic Development & Tourism; and the China Hotel Restaurant Association.

For Further Information:
Contact: Wendy Lam, Director, Travel Industry Management Program, Hawai'i Pacific University

Source: URO