June

HPU Students Participate at National Advertising Competition

June 15, 2012

AAF Akamai Advertising team

HPU students Orion Brutoco, Courtney Curran, Taylor Perry, Dany Malley and Thomas Obungen attended the American Advertising Federation’s 2012 National Student Advertising Competition in Austin, Texas.

HONOLULU — Hawai‘i Pacific University advertising and public relations students participated in the recent American Advertising Federation’s 2012 National Student Advertising Competition in Austin, Texas.

HPU’s team, known as Akamai Advertising, won the Hawai‘i district level contest in April. They were among 19 teams from across the country participating in the June 2-5 event.

“The opportunity to represent Hawai‘i in the NSAC is a huge leg up for all of us as students in the highly competitive fields of advertising and marketing,” said HPU team member Thomas Obungen. “I firmly believe every ounce of the team’s hard work, passion, and effort were carried through the presentation which was well received by the audience and judging panel.”

The competition required students to develop a 32-page communications campaign and 20-minute presentation in response to a case study co-authored by Nissan Americas and the AAF Academic Division involving multicultural consumers who are 18-29 years old.

“Our team did their research and built a campaign that integrated the media this age range responds to, including YouTube, viral videos, interactive phone applications, online games and point of purchase digital tablets,” said AnnMarie Manzulli. Manzulli is a visiting instructor with the HPU Department of Communication and Akamai Advertising faculty advisor. “It’s excellent training and experience for work in the real world.”

Members of the team also include HPU students Meaghan Blackburn, Orion Brutoco, Eun Jung Choi, Courtney Curran, Joanna Georgiev, Avery Kremer, Kim Kuehnert, Dany Malley, Lei Navasca, Taylor Perry and Nina Terjesen.

Presenters at the national competition were Brutoco, Curran, Malley, Obungen and Perry.