Strategic Communication

Bachelor of Science: Strategic Communication Advertising and Public Relations Degree Requirements

Total credits required: 124 semester credits

Tracks:

  1. Strategic Planning/Account Management
  2. Strategic Planning/Creative

STRATEGIC PLANNING/ACCOUNT MANAGEMENT

I LOWER-DIVISION REQUIREMENTS

GENERAL EDUCATION COMMON CORE (AT LEAST 45 SEMESTER CREDITS)

  1. Complete the general education common core consisting of one course in each of fifteen common core categories as well as two cross-theme requirements. Click here for eligible courses for each requirement or here for a full description of the general education program.
  2. No more than two courses with the same alpha (the alphabetic prefix such as HIST or BIOL) may be applied toward the Common Core requirements. Click here for a listing of all HPU alphas.
  3. Some of the courses required for this major are also applicable to the general education core. When students count a course in both places instead of choosing a different general education course, they increase the number of unrestricted elective credits available. These potential overlaps are indicated parenthetically after the name of the course in the list of lower division major requirements. Detailed advice for students who wish to maximize overlap between general education and major requirements can be found here.

LOWER-DIVISION MAJOR REQUIREMENTS (12 SEMESTER CREDITS)

ADPR 2000 Introduction to Integrated Advertising and Public Relations
COM 2000 Public Speaking (Communication Skills C)
MATH 1123 Statistics (Research and Epistemology C)
MULT 2460 Graphic Design

II UPPER-DIVISION REQUIREMENTS

UPPER-DIVISION GENERAL EDUCATION (6 SEMESTER CREDITS)

UPPER-DIVISION RESEARCH AND WRITING (3 credits)

Any Upper-Division Research and Writing Course

UPPER-DIVISION CITIZENSHIP REQUIREMENT (3 credits)

Any Upper-Division Global Citizenship or Service-Learning course

Note: If ADPR 3700 is chosen for both the upper-division research and writing requirement and the major elective, the student will have three additional credits of unrestricted electives.

UPPER-DIVISION MAJOR REQUIREMENTS (33 SEMESTER CREDITS)

ADPR 3200 Public Relations Writing
ADPR 3250 Communication Media Research
ADPR 3400 Media Strategies
ADPR 3600 Media Sales
ADPR 3700 Integrated Promotion Management
ADPR 4900 Seminar
COM 3000 Mass Media
COM 3650 Media Ethics and Law
COM 3950 Communication Practicum
MULT 3475 Web Design

Plus one of the following:

ADPR 3320 Consumer Behavior
ADPR 3500 Creative Copywriting
ADPR 3910 Selected topics in Adv./Public Relations
COM 3440 Interpersonal Communication

The marketing minor is recommended

III UNRESTRICTED ELECTIVES

The number of unrestricted elective credits needed will vary depending on the number of credits that overlap between the general education requirements and the major requirements and how many credits are taken for the minor, but students will need to earn enough college-level credits to reach a total of 124 semester credits.

STRATEGIC PLANNING/CREATIVE

I LOWER-DIVISION REQUIREMENTS

GENERAL EDUCATION COMMON CORE (AT LEAST 45 SEMESTER CREDITS)

  1. Complete the general education common core consisting of one course in each of fifteen common core categories as well as two cross-theme requirements. Click here for eligible courses for each requirement or here for a full description of the general education program.
  2. No more than two courses with the same alpha (the alphabetic prefix such as HIST or BIOL) may be applied toward the Common Core requirements. Click here for a listing of all HPU alphas.
  3. Some of the courses required for this major are also applicable to the general education core. When students count a course in both places instead of choosing a different general education course, they increase the number of unrestricted elective credits available. These potential overlaps are indicated parenthetically after the name of the course in the list of lower division major requirements. Detailed advice for students who wish to maximize overlap between general education and major requirements can be found here.

LOWER-DIVISION MAJOR REQUIREMENTS (15 SEMESTER CREDITS)

ADPR 2000 Introduction to Integrated Advertising and Public Relations
ADPR 2500 Creativity
COM 2000 Public Speaking (Communication Skills C)
MULT 2460 Graphic Design
MULT 2465 Video Production I

II UPPER-DIVISION REQUIREMENTS

UPPER-DIVISION GENERAL EDUCATION (6 SEMESTER CREDITS)

UPPER-DIVISION RESEARCH AND WRITING (3 credits)

Any Upper-Division Research and Writing Course

UPPER-DIVISION CITIZENSHIP REQUIREMENT (3 credits)

Any Upper-Division Global Citizenship or Service-Learning course

 

Note: If ADPR 3700 is chosen for both the upper-division research and writing requirement and the major elective, the student will have three additional credits of unrestricted electives.

UPPER-DIVISION MAJOR REQUIREMENTS (30 SEMESTER CREDITS)

ADPR 3200 Public Relations Writing
ADPR 3250 Communication Media Research
ADPR 3500 Creative Copywriting
ADPR 3700 Integrated Promotion Management
ADPR 4900 Seminar
COM 3650 Media Ethics and Law
COM 4990 Portfolio Development*
MULT 3470 Web Design

Plus 6 credits of the following:

ADPR 3320 Consumer Behavior
ADPR 3400 Media Strategies
ADPR 3910* Selected Topics in Adv./Public Relations
ADPR 3990* Nonpaid Internship or ADPR 3991 Paid Internship
JOUR 3420 Publication Design
JOUR 3455 Photojournalism
MULT 3675 Web Design with Flash

*ADPR 3910 and 3990/91 may be repeated for a maximum of 3 credits each towards the 6 credit requirement

III UNRESTRICTED ELECTIVES

The number of unrestricted elective credits needed will vary depending on the number of credits that overlap between the general education requirements and the major requirements, but students will need to earn enough college-level credits to reach a total of 124 semester credits.