Advertising and Public Relations

A FOUR-YEAR PLAN FOR THE ADVERTISING/ PUBLIC RELATIONS MAJOR
Below is a typical fall-spring sequence for a full-time student planning to complete a B.A. in Advertising/ Public Relations in four regular academic years (no summers). Summer and/or winter courses could be taken to expedite the completion of the degree process. Please take this proposed 4-year plan as only a model. Completion of the major may depend on what courses are offered during a given semester.
 

FRESHMAN YEAR 
FALL SEMESTER
ADPR 2500  Creativity                                           3
ARTS 1000 Intro Visual Arts                                 3 
COM 1200 Foundations of Comm Studies            3   
CSCI 1041 Digital Literacy in a Global Society   3
WRI 1100 Analyzing & Writing Arguments            3         
Total Credits:                                                          15

SPRING SEMESTER
ADPR 2000 Intro to Adv./Public Rel.              3
COM 2000 Public Speaking                             3    
GEOL 1000 Introductory Geology                   3    
MULT 2460 Graphic Design Studio                 3
WRI 1200 Research, Argument and Writing     3
Total Credits:                                                     15
 
SOPHOMORE YEAR
 
FALL SEMESTER
ECON 2010 Principles of Microeconomics        3
GEOG 2000 Intro to Human Geography            3       
MULT 2465 Motion Picture Production              3         
PHIL 2090 Principles of Logic                            3   
PSCI 2000 Intro to Politics                                3   
Total Credits:                                                     15

SPRING SEMESTER
ADPR 3200 Public Relations Writing                   3   
ECON 2015 Principles of Macroeconomics         3      
ENG 2101 Representations of Pacific Life           3
MUS 2101 Music in World Culture                       3    
PSY 1000 Intro to Psychology                             3   
Total Credits:                                                        15
 
JUNIOR YEAR
 
FALL SEMESTER
ADPR 3500 Creativity & Copywriting          3    
COM 3000 Mass Media                                3   
JOUR 3455 Photojournalism                        3    
JOUR 4900 Seminar in Journalism              3   
MULT 3475 Web Interface & Design           3      

Total Credits:                                               15

SPRING SEMESTER
ADPR 3250 Communication Media Research            3
ADPR 3910 Selected Topics in Adv./Public Rel.       3
ARTH 3301 Art of China                                              3
COM 2500 Sex, Gender and Communication             3   
COM 3650 Media Ethics and Law                               3
PSY 3235 Cross-Cultural Psychology                        3   
Total Credits:                                                              18
 
SENIOR YEAR

FALL SEMESTER
ADPR 3320 Consumer Behavior                          3   
ADPR 3700 Integrated Promotion Mgmt.            3   
COM 3340 Nonverbal Communication                3
HIST 3302 History of Modern China                    3
JOUR 3420 Publication Design                            3   
JOUR 3455 Photojournalism                                3 
Total Credits:                                                        18
 

SPRING SEMESTER
ADPR 3400 Media Strategies                              3   
ADPR 4900 Seminar                                             3   
COM 4990 Portfolio Development                       3   
HUM 3000 The Contemporary Choices               3   
THEA 1000 Introduction to Theatre                     3
Total Credits:                     15
Total Credits:                    126