A FOUR-YEAR PLAN FOR THE ADVERTISING/ PUBLIC RELATIONS MAJOR
Below is a typical fall-spring sequence for a full-time student planning to complete a B.A. in Advertising/ Public Relations in four regular academic years (no summers). Summer and/or winter courses could be taken to expedite the completion of the degree process. Please take this proposed 4-year plan as only a model. Completion of the major may depend on what courses are offered during a given semester.
FRESHMAN YEAR
FALL SEMESTER
ADPR 2500 Creativity 3
ARTS 1000 Intro Visual Arts 3
COM 1200 Foundations of Comm Studies 3
CSCI 1041 Digital Literacy in a Global Society 3
WRI 1100 Analyzing & Writing Arguments 3
Total Credits: 15
SPRING SEMESTER
ADPR 2000 Intro to Adv./Public Rel. 3
COM 2000 Public Speaking 3
GEOL 1000 Introductory Geology 3
MULT 2460 Graphic Design Studio 3
WRI 1200 Research, Argument and Writing 3
Total Credits: 15
SOPHOMORE YEAR
FALL SEMESTER
ECON 2010 Principles of Microeconomics 3
GEOG 2000 Intro to Human Geography 3
MULT 2465 Motion Picture Production 3
PHIL 2090 Principles of Logic 3
PSCI 2000 Intro to Politics 3
Total Credits: 15
SPRING SEMESTER
ADPR 3200 Public Relations Writing 3
ECON 2015 Principles of Macroeconomics 3
ENG 2101 Representations of Pacific Life 3
MUS 2101 Music in World Culture 3
PSY 1000 Intro to Psychology 3
Total Credits: 15
JUNIOR YEAR
FALL SEMESTER
ADPR 3500 Creativity & Copywriting 3
COM 3000 Mass Media 3
JOUR 3455 Photojournalism 3
JOUR 4900 Seminar in Journalism 3
MULT 3475 Web Interface & Design 3
Total Credits: 15
SPRING SEMESTER
ADPR 3250 Communication Media Research 3
ADPR 3910 Selected Topics in Adv./Public Rel. 3
ARTH 3301 Art of China 3
COM 2500 Sex, Gender and Communication 3
COM 3650 Media Ethics and Law 3
PSY 3235 Cross-Cultural Psychology 3
Total Credits: 18
SENIOR YEAR
FALL SEMESTER
ADPR 3320 Consumer Behavior 3
ADPR 3700 Integrated Promotion Mgmt. 3
COM 3340 Nonverbal Communication 3
HIST 3302 History of Modern China 3
JOUR 3420 Publication Design 3
JOUR 3455 Photojournalism 3
Total Credits: 18
SPRING SEMESTER
ADPR 3400 Media Strategies 3
ADPR 4900 Seminar 3
COM 4990 Portfolio Development 3
HUM 3000 The Contemporary Choices 3
THEA 1000 Introduction to Theatre 3
Total Credits: 15
Total Credits: 126
