HPU 2013 NSAC State Champions Advance to National Finals in Phoenix, AZ
HAWAII PACIFIC UNIVERSITY TO REPRESENT HAWAII IN 2013 NATIONAL STUDENT ADVERTISING COMPETITION – NATIONAL FINALS IN PHOENIX, AZ
April 22, 2012, [Honolulu, Hawaii] – On Saturday, April 20, 2013, HAWAII PACIFIC UNIVERSITY (HPU) was named the winner of the American Advertising Federation District 13’s (AAF District 13) National Student Advertising Competition (NSAC) Finals held this Saturday, April 20th, 2012 at Servco Auto Honolulu. This year’s sponsor was the Honolulu Star Advertiser.
The assignment was to develop a 20-page marketing campaign and 20-minute presentation in response to a real world case study co-authored by the Glidden® brand and the AAF Academic Division. The case study will focus on the Glidden brand as it relates to increasing customer awareness at Walmart stores and driving purchasing behavior among the various Glidden products that are available at the retailer’s 3,200+ stores across the country. The students were allocated a $10 million dollar budget to develop an integrated advertising campaign.
The AAF District 13 is one of 15 districts with the American Advertising Federation with over 200 college chapters represented. Last year, 148 AAF college chapters competed at the district level.
The members of the 2013 Hawaii Pacific University winning team also known as “Akamai Advertising Agency” include:
Presenters: Joseph Peach Graves, Ian Boat, Analisa Cortes, Jairus Kiyonaga, Nina Dortea Terjesen. Alternate Presenters: Katelyn Urquhart, Shannon Rohan. Team Members: Ashlee Badua, Jaclyn Chew, Janise Cole, Jade Gonzalez, Kristin Leierer, Kelsie McKinney, Ariale Montomery, Glenn-Andre Nilsen, Daniel Thu. Advisor: AnnMarie Manzulli
This is HPU’s second win in a row. HPU defeated Chaminade University of Honolulu in 2012 as well as this year. The district competition is organized and hosted by AAF Hawaii, under the direction of Paul Lam, AAF District 13 Governor and NSAC District Coordinator.
HPU’s student team will advance to compete in the National Finals where they will pitch their campaign to a judging panel selected by the sponsor during the AAF’s National Conference, the annual ADMERICA!, to be held in Phoenix, Arizona, June 5-8, 2013.
About AAF District 13
The American Advertising Federation District 13 (AAF District 13) is a 501c6 Non-Profit Advertising Trade Organization that’s affiliated with the American Advertising Federation – Hawaii and Ad 2 Honolulu. AAF District 13 also presents the annual Pele Awards, which honors the Best in Adverting and Design for the year.