Associate of Science Degree in Marketing
Hawai‘i Pacific University offers the Associate of Science degree in Marketing to students enrolled through Military Campus Programs upon completion of 60 semester hours of required and elective subjects. Students may continue to take the courses required for a Bachelor of Science in Business Administration with no major, or with a major in Accounting, Business Economics, Computer Information Systems, Entrepreneurial Studies, Finance, Human Resource Management, International Business, Marketing, Public Administration, or Travel Industry Management. In addition to offering classroom-based instruction, HPU makes the AS in Marketing degree program available entirely online through Military Campus Programs.
Students who earn the Associate of Science in Marketing will:
- Demonstrate understanding of marketing as a function and as a process and its role in the operation and success of a business or organization.
- Apply current theories in the field of marketing, especially in terms of understanding buyer behavior, defining target markets, identifying and evaluating market segments, and demonstrating knowledge about elements of the marketing mix.
- Identify the factors that result in opportunities and challenges related to national and international marketing specifically relating to changes in demographics, social and political developments, impacts of e-commerce, and other environmental trends.