About CBA

Faculty Publications

Current Works

Adam, A.,Lema,J,.& Agrusa, J. (2012) "Customer-Based Brand Equity in the Maldives",  Journal of Tourism Research & Hospitality, Vol. 1, No. 2, pp 1-7

Agrusa, J., Sizoo, S., & Lema, J. (2012). "Exploring the importance of similarity in the perceptions of foreign visitors and local service providers: the case of long-haul pleasure travelers", Managing Leisure, An International Journal, Vol. 17, No. 4, pp 311-332 (ISSN: 1360-6719)

Lema, J. & Agrusa, J. (2012). Revisiting the war landscape of Vietnam and tourism. In R. Butler & W. Suntikul (Eds.), Tourism and war (pp. 245-253). New York: Routledge.

Kim, S., Kim, M., Agrusa, J., & Lee, A. (2012).  "Does a food-themed TV drama affect perceptions of national image and intention to visit a country? An empirical study of Korea TV drama."  Journal of Travel & Tourism Marketing, Vol. 29, pp. 313-326 (ISSN: 1054-8408).

Chen, M., Agrusa, J., Krumwiede, D., & Lu, H.  (2012). "Macroeconomic influences on Japanese hotel stock returns", Journal of Hospitality Marketing & Management, Vol. 21, No.1, pp. 81-99. 

Lema, J., Turco, D., Agrusa, J., & Tanner, J. (2012). Recession proof? An annual participatory sport tourism event. In L. Lyck, P. Long, and A. X. Grige (Eds.), "Tourism festivals and cultural events in times of crisis" (pp. 37-48). Frederiksberg, Denmark: Copenhagen Business School Publications ISBN: 978-87-92019-16-5


Agrusa, J., Kim, S. & Lema, J. (2011). “Comparison of Japanese and North American Runners of the Ideal Marathon Competition Destination,” Asia Pacific Journal of Tourism Research, Vol. 16, No. 2, pp. 183-208.

Agrusa, J., Kim, S. & Wang, K. (2011). "Mainland Chinese tourists to Hawaii: Their characteristics and preferences."  Journal of Travel & Tourism Marketing, Vol. 28 pp.261–278  (ISSN: 1054-8408 print /1540-7306 online)

Kim, H & Agrusa, J (2011). “Hospitality service employees’ coping styles: The role of emotional intelligence, two basic personality traits, and socio-demographic factors," International Journal of Hospitality Management, Vol. 30, Issue 3 pp. 588-598.

Laws, E., Richins, H., Agrusa, J., & Scott, N., eds.  Tourist destination governance:  practice, theory and issues. Oxfordshire, UK: CAB International, 2011. 

Sizoo, S., Agrusa, J. & Lema, J. (2011). “Applying the Theory of Similarity to Cross-Cultural Service Encounters: The Case of Tourists in Tahiti,” Journal of International Business, Vol. 3, No. 1, Spring 2011 pp. 77-106.

Kohler, T., Füller, J., Matzler, K., & Stieger, D. (2011). "Co-creation in virtual worlds: The design of the user experience." MIS Quarterly. Forthcoming.

Kohler, T., Hutter, K., Matzler, K., & Füller, J. (2011). "Come for the attraction, stay for the interaction: Designing space for social interaction in virtual worlds." International Journal of Web-Based Communities, Forthcoming.

Kohler, T., Teigland, R. & Giovacchini E. (2011). "Enabling co-creation of e-services through virtualworlds." E-Review of Tourism Research. Forthcoming.

Lane, Mark A., Michael J. Seiler, and Vicky L. Seiler, “Identifying Behavioral Explanations for a Subset of the Real Estate Shadow Market, Journal of Housing Research, forthcoming.

Lane, Mark A., “Honolulu Pacific Tower”, Journal of Finance Case Research, Volume 12, Number 1, Spring 2011.

Seiler, Michael J., Mark A. Lane, Vicky L. Seiler, 2011, “The Psychology Behind Why Underwater Investment Properties are Not Listed for Sale,” Advances in Behavioral Finance & Economics, 1:2, forthcoming.

Seiler, Michael J., Vicky L. Seiler, and Mark Lane, “Mental Accounting and False Reference Points in Real Estate Investment Decision-Making,” Journal of Behavioral Finance, forthcoming.

Seiler, Michael J., Vicky L. Seiler, Mark A. Lane, and David M. Harrison, “Familiarity Bias and Perceived Future Home Price Movements”, Journal of Behavioral Finance, forthcoming.

Seiler, Michael J., Vicky L. Seiler, Mark A. Lane, “Fear, Shame, and Guilt: Economic and Behavioral Motivations for Strategic Default”, Real Estate Economics


Agrusa, J., Kupper, E., & Sizoo, S. (2010). "How Japanese and German tourists perceive service failures in the U.S.A."  International Journal of Arts and Sciences.  Vol. 3, No. 7, pp. 250-259 (ISSN: 1944-6934).

Agrusa, J., Lema, J., Asage, S., Maples, A., and George, B. (2010). "Introduction of Casino Gaming in Okinawa, Japan: A Case Study of Challenges and Opportunities."   Journal of Asia Pacific Studies.Vol.1, No. 3, pp. 570-590 (ISSN: 1948-0091)

Agrusa, W., Lema, J., Tanner, J. Host, T., & Agrusa, J. (2010). "Integrating Sustainability and Hawaiian Culture into theTourism Experience of the Hawaiian Islands." PASOS, Vol. 8, No. 2. pp 247-264.

Lema, J., Agrusa, J., & Buda, D.M. (2010).  "The process of experiential learning: Implications for dark tourism," Buletinul Universităţii Naţionale de Apărare "Carol I", Vol. XX, pp. 440-447.

Lema, J., Agrusa, J., Lazanski, T., Juvan, E. , & Lesjak, M. (2010). "Endangered Areas in Central America and Implications for Sustainable Tourism Development." Journal of Tourism Challenges and Trends. Vol. III, No. 1. pp. 57-64.

Cassell, G., Lema, J., & Agrusa, J. (2010). "Developing nichetourism: A literary festival in Montserrat." The Consortium Journal of Hospitality and Tourism, Vol. 15, No. 1, pp. 61-74(ISSN: 1535-0568).

Donlon, J.G., Donlon, J.H., & Agrusa, J. (2010). "Cultural tourism, camel wrestling, and the tourism 'bubble' in Turkey." Anatolia: An International Journal of Tourism and Hospitality Research, Vol. 21, No. 1,pp. 29-39.

Seongseop, S.K., Sangsoo, C., Agrusa, J., Kuo-Ching, W., Youngmi, K.  (2010). "The role of family decision makers in festival tourism."  International Journal of Hospitality Management. Vol. 29, pp. 308-318.

Crozier-Garcia, Cheryl. "Teaching Humility to Generation Y: The Master-Disciple Relationship in the University Classroom."  (2010).  Accepted for publication in the Journal of the World Universities Forum, Volume 3, 2010.

Fox-Wolfgramm, Susan J. (2010). "Towards Increasing Business Students' Confidence in Facing a Confusing BusinessEnvironment:  A Strategic Management Approach,"  Forum on Public Policy, Vol 2010, No 3. (September 2010).

Fox-Wolfgramm, Susan J."Organization Adaptation," SAGE Reference Project, International Encyclopedia of Organization Studies 2005-present.

Helms, R.W., Giovacchini, E., Kohler, T. & Teigland, R. (2010). "A Design Research Approach to Developing User Innovation Workshops in Second Life." Journal of Virtual Worlds Research, Vol 3, No.1

Kohler, T., Fueller, J., Stieger, D. & Matzler, K. (2010). "Avatar-based innovation: Consequences of the virtual co-creation experience." Computers in Human Behavior, Vol 27, No.1, pp. 160-168

Sodeman, W., Crozier-Garcia, C., & Kukac, G. (in progress).  "Socially Responsible Investing and the Rule of St. Benedict."


Agrusa, J., Lema, J., Kim, S., & Botto, T. (2009) "The impact of consumer behavior and serviceperceptions of a major sport tourism event." Asia Pacific Journal of Tourism Research.  Vol.14, No. 3. pp 267-277.

Agrusa, J. & Kim, S. (2009). "Understanding preferences and characteristics of Japanese tourists to Hawaii."  TourismAnalysis. Vol.13. pp 485-497.

Bonn, M., Chang, H., Agrusa, J., Furr, L., Kim, W.G., & Lee, H. (2009). "Demographic, behavioral and perceptual comparisons of U.S. visitor experience with group package tours and free independent travel to China." Florida International University Hospitality Review. Vol. 27, No. 1. pp. 58-76.

Lema, J., Agrusa, J, & Agrusa, W. (2009). "Tourism inmountain and remote regions." Journal of Tourism Challenges and Trends. Vol. II, No. 1. pp. 11-25.

Lema, D. & Agrusa, J. (2009). "Self-service technology: Implications for human resource development  practices in the hospitality industry." International Journal of Hospitality Management. Vol. 28 (1). pp 18-25.

Crozier-Garcia, Cheryl. "Rice v. Cayetano" and "Age and the Constitution"  In The Encyclopedia of the U.S. Constitution, Sage Publications.  Released in 2009.

Crozier-Garcia, Cheryl. "Sixth Century Values for Twenty-First Century Careers: The Practice of Humility for Generation Y."  In: The Journal of the World Universities Forum, Volume 2, 2009.

Fox-Wolfgramm, Susan J. "From Good Teaching to Good Learning Presentation," Invited Roundtable Panelist, 36th Annual OBTS Teaching Society for Management Educators, Charleston, SC:  June 2009.

Kohler T., Matzler K., & Füller J., (2009). "Avatar-based Innovation:Using Virtual Worlds for Real-world Innovation," Technovation, Volume: 29 Issue: 6 pp.395-407

Cant, Greg and Kulik, Brian W. (2009). "More Than Lip Service: The Development and Implementation Plan of an Ethics Decision-Making Framework for an Integrated Undergraduate Business Curriculum." Journal of Academic Ethics 7 (4), pp.231-254.

Laney, Leroy O.  "The Importance of the Construction Sector to the Hawaii Economy," report commissioned by the Task Force to Determine the Economic Value of Construction in Hawaii, established by Senate Concurrent Resolution No. 132 in the Twenty-fifth Legislature of the State of Hawaii, 2009.

Laney, Leroy O.  "Assessing Tourism's Contribution to The Hawaii Economy," published by First Hawaiian Bank, March 2009.

Laney, Leroy O.  "Outlook for the Guam Economy," a research paper prepared for First Hawaiian Bank, March 2009. Published by First Hawaiian Bank in March 2009.

Villinger, Niti.  "Analyzing non-profit organizations:  managerial frameworks and evaluation," 2008 (paper to be published in Spring 2009 by the Journal of Global Business Issues).


Agrusa, J., Lema, J., Tanner, J. & Cestari, M. (2008). "Tahitian residents perceptions of Tahiti as a tourist destination."  Journal of Tourism, Vol. IX, No. 2. pp. 79-101.

Kim, Y., Kim, S. & Agrusa, J. (2008). "An investigation into the procedures involved in creating the Hampyeong Butterfly Festival as an ecotourism resource, successful factors, and evaluation."  Asia Pacific Journal of Tourism Research.Vol. 13, No. 4. pp 357-378.

Agrusa, J., Lema, J. & Tanner, J. (2008). "A re-examination of the legalization of casino gambling from the Japanese tourist perspective: A 10 year review." Asia Pacific Journal of Tourism Research.Vol. 13, No. 2. pp 129-144.

Agrusa, J., Maples, G., Kitterlin, M. & Tanner, J. (2008) "Sensation seeking, culture, and the valuation experiential services." Event Management. Vol. 11, No.3. pp 121 -128.

Reynisdottir, M., Song,H., & Agrusa, J. (2008).  "Willingness to pay entrance fees to natural attractions in Iceland." TourismManagement. Vol. 29, issue 6, pp 1076-1083.

Agrusa, J., Lema, J., Botto, T., & Cho,Y. (2008). "When sports equal big bucks for a tourist destination:  A three–year comparative study of the Honolulu Marathon." The Consortium Journal of Hospitality and Tourism. Vol. 13. No. 1. pp 5 – 12.

Kim, S., & Agrusa, J. (2008). "Segmenting Japanese tourists to Hawaii according to tour purposes." Journal of Travel and Tourism Marketing. Vol. 24, No 1. pp 63-80.

Agrusa, J., Maples, G., Agrusa, W., Tanner, J. & Song, H.  (2008). "Service perceptions and associated consumer behavior of Japanese and non-Japanese marathoners at the Honolulu Marathon." Journal of Business and Economic Perspectives, Vol. XXXIV, No.1, Spring/Summerpp. 6-13.

Kim, S.S., Agrusa, J., Chon, K., & Cho, Y. (2008). "Effects of Hallyu asperceived by Hong Kong residents on image change and intention to visit." Journal of Travel and Tourism Marketing. Vol.24, No.2/3, pp 163-183.

Chang, Randall O.  "Offshore Outsourcing by American Banks" (in Chinese), South China Finance, May 2008, pages 58-61, Guangzhou, China.

Crozier Garcia, Cheryl. "Use of the Rule of St. Benedict as a Model for Organization Change".  In: TheInternational Journal of Knowledge, Culture, and Change Management, Volume 8, 2008.

Crozier-Garcia, Cheryl. "Duties of Charity", "Ethics and Pricing", and "Moral Agency".  In The Encyclopedia of Business Ethics and Society, Sage Publications.  Released in 2008.

Fox-Wolfgramm, Susan J. "Towards Students Learning How to Strategically Manage Themselves Before They Strategically Manage an Organization: A Unique Curriculum Design for the MBA Capstone Course," Presentation at the Hawaii International Conference on Business, Waikiki, HI: May 2008.

Laney, Leroy O.  "Real Estate Indicators," a semi-annualreport prepared for the Commercial Real Estate Division of First Hawaiian bank, beginning in December 2008.

Laney, Leroy O.  "The Importanceof Hawaiian Commercial & Sugar Company to the Hawaii Economy and Conditions for Its Survival," consultant paper, September 2008.

Laney, Leroy O.  "Financial Market Reactions to Overthrow and Annexation of the Hawaiian Kingdom; Evidence from London, Honolulu, and New York," (with Richard C. K. Burdekin), Cliometrica, July 2008.

Laney, Leroy O.  "Outlook for the Guam Economy," a research paper prepared for First Hawaiian Bank, March 2008. Published by First Hawaiian Bank in March 2008.

Laney, Leroy O.  "The Fiscal and Economic Impacts of Including Seawater Air Conditioning in Hawaii's Enterprise Zone," a peer review prepared for Honolulu Sea Water Air Conditioning LLC, February 2008.

Villinger, Niti. "Usingmanagement frameworks to understand Tourism in Thailand: challenges in theindustry," 1997-2007 (paper published in Fall 2008 by the Journal of Global Business Issues).


Agrusa, J. & Lema, J. (2007). "An examination of Mississippi Gulf Coast casino management styles with implications for employee turnover." Gaming Research & Review Journal, Vol. 11, No. 1, pp 13-26.

Agrusa, J., Tanner, J., Agrusa, W ; Lema, D.& Meche, M. (2007). "When sporting events compliment tourism: The 32th Honolulu Marathon."  The Consortium Journal of Hospitality and Tourism, Vol.11,No.2, pp61-78. ISSN: 1535-0568.

Cho,Y. & Agrusa, J. (2007). "How the media is a significant promotional tool to deliver marketing messages to audiences?" International Business & Economics Research Journal, Vol. 6, No. 10, pp 61-74.

Kim, S., Agrusa, J., Lee, H., & Chon, K. (2007). "Effects of Korean television dramas on the flow of Japanese tourists." Tourism Management, 28(5), 1340-1353

Park, J., Ellis, G., Kim, S., Ruddell, E., & Agrusa, J.  (2007). "Predictor of social equity and price acceptability:  Judgments of user fees."  Journal of Travel and Tourism Marketing, Vol.21, No. 2/3, pp 89-104.

Kim, S., Guo, Y., Wang, K, and Agrusa, J. (2007). "Study motivations and study preferences of student groups from Asian Nations majoring in hospitality and tourism management programs." Tourism Management, 28(1), 140-151.

Crozier-Garcia, Cheryl.  "Using Core Values as a Means to Accomplish Cultural Change: Two Examples".  The International Journal of Knowledge, Culture and Change Management, Volume 7, 2007.

Fox-Wolfgramm, Susan J. "MW Group, Ltd. Prepared for Growth After 9/11?" Case submission to the Case Research Journal, 2007.

Fox-Wolfgramm, Susan J. "Paragon R&D Agency: Implementing a New Vision for the 21st Century submission to the Case Research Journal, 2007.

Ha, J. and Kang, Y. (2007). "Soundless Revolution": Comparative Analysis on How to Propel the Global Ubiquitous I.T. Business Market According to Changes in the World Information Technology Market Environment", Review of Business Information System, Volume 11, Number 2, 2007, pp. 39-48.

Ha, J. and Kang, Y. (2007), "Analysis of Global trends in Building Ubiquitous Information Technology Market Environment," International Business & Economic Research Journal, Volume 6, Number 4, 2007, pp.53-61.

Laney, Leroy O.  "Hawaii's Economy Heads for Soft Landing in 2008," Pacific Business News, November 2007.

Laney, Leroy O.  "The Impact of Hawaii's Harbors on the Local Economy," a study prepared for the Hawaii Harbor Users Group (HHUG), March 2007.

Laney, Leroy O.  "Economic Impacts and Issues Associated with Three Entities at Laie, Hawaii Associated with The Church of Jesus Christ of Latter Day Saints," a research paper prepared for Brigham Young University Hawaii, the Polynesian Cultural Center,and Hawaii Reserves, Inc., May 2006. To be published by Hawaii Reserves, Inc., March 2007.

Yalcintas, M. and U.A. Ozturk, "An Energy Benchmarking Model Based on Artificial Neural Network Method Utilizing U.S. Commercial Buildings Energy Consumption Survey (CBECS) Database," International Journal of Energy Research, Vol. 31, Issue 4, 412-421, 2007.